The reading room · 41 guides

Guides, written answer-first

Everything we know about making sites visible to AI search — each guide practices the structure it preaches and links to the matching tools.

These guides cover the full generative engine optimization stack: how AI crawlers like GPTBot and ClaudeBot discover your site, what the llms.txt standard actually does, which structured data still matters for AI search, and how to write content that gets cited by ChatGPT, Perplexity, and Google AI Overviews instead of silently summarized. If you're new, start with the fundamentals category, then work through crawling and content structure — each guide ends with the free tool that puts it into practice.